Chapter:3 what is ethics?

April 21, 2009 at 9:16 pm (chapter summaries),3110,0205626130,00.html Ethics focuses on what we think is right and wrong. It has to so with how we live our lives. There are three value orientations. They are; absolute, existential, and situational.

  • Absolute: this belief is that every decision is seen as either ‘right’ or ‘wrong’.
  • Existential: this focuses on Aristotle’s idea that individuals should seek a balance between extremes.
  • Situational: the idea that each decision is based on what decision would cause the least or most harm.

    The larges public relations organization is PRSA. This stands for the Public Relations Society of America. Its headquarters are in New York. It has almost 22,000 members.

     The chapter discusses the importance of ethics and different protocals different PR firms have. PRSA has 6 main points it stresses about values; advocacy, honesty, expertise, independence, loyalty, and fairness. Chapter three also mentions how codes vary depending on the situation.


1 Comment

  1. stuartsorensen said,

    I’m interested that loyalty is seen as a virtue. I think that integrity is more important. If your friend does something that you believe to be wrong – perhaps hurtful then integrity suggests that you must act aghainst your friend to do what’s right. Loyalgty suggests that you must support your friend even though you think that they are wrong.

    How can loyalty be a virtue when it means giving up integrity in favour of supporting the other person’s misdeeds?

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