How to prepare for swine flu

April 29, 2009 at 8:53 pm (PR Connections)

      I found an PR article that was released by Leslie Levine. http://www.allbusiness.com/government/government-bodies-offices/12308362-1.htmlLeslie wrote about the swine flu. The Obama administration has said that there is a “public health emergency”. The outbreak is occurring mostly in Mexico. Leslie writes that from a PR viewpoint, what the communication departments in hospitals, airlines, etc. are doing to handle the situation. The crisis management teams are having to deal with this outbreak as well. Experts are warning that an outbreak can deepen the recession. Leslie mentions that this is yet another good reason for companies to hold onto their PR departments and firms. Its very crucial for you as  PR professional to hold onto your clients now through this outbreak especially and make sure they are kept alert and at ease.

Permalink 3 Comments

Winning the PR media game

April 29, 2009 at 2:49 am (PR Connections)

    People in the PR industry often wonder why certain articles or projects are getting all the spotlight and their work isn’t. Who decideswhat is successful? Vicky Gallion wrote an article “Winning te PR media game”.  http://www.aboutpublicrelations.net/ucgallion1.htm the article trys to explain just what it is that determines success. Is it just luck? Vicky says “luck is not a part of the PR firm”. She mentions that those that get their stories published, get it because they know how to work with reporters and play the press game. She then gives four rules she believes will help you have a successful PR strategy.These rules are:

  • Don’t try to sell a reporter on your product or service (pitch a unique story instead)
  • Have a PR practitioner help you find and write your story. (over 90% of stories have grammar mishaps, don’t let yours be one of them)
  • Have a solid marketing plan in place before a PR plan ( you need a good plan to stick to beforehand to make sure all your elements flow together well)
  • Develop the relationship with reporters (you need to learn how to communicate with journalists on their terms)

Permalink Leave a Comment

PR bootcamp

April 29, 2009 at 1:23 am (PR Connections)

  I was looking at the PRSA website and found an article called PR bootcamp. I found it very helpful. The page talks about different seminars you can go to where you can learn key concepts and new techniques to use in the public realtions world. It talks about whatyou will learn in the seminar. Then end result is that you will have created your own public relations plan based on a case study. The seminar is higjly recommended for new graduates or people who are new to the PR field. The seminar covers many helpful points and tips which would prove to be very useful in future jobs as well as look impressive to future employes.

To register for the seminar follow this link: https://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=470

Permalink Leave a Comment

PR in disney

April 29, 2009 at 12:02 am (PR Connections)

   I was looking up Pr within different companies and I came across a section on the Disney website specifically for PR. The website featutred press releases, upcoming events, podcasts, photos, multimedia and much more. I love anything and everything Disney so I was really excited when I found this site. It is very informative and I love that I can now find every aspect of promotion that Disney is putting out there. http://www.disneylandnews.com/

Permalink Leave a Comment

Chapter 14: The news release

April 28, 2009 at 10:47 pm (chapter summaries)

  Chapter 14 http://www.pearsonhighered.com/educator/academic/product/0,3110,0205626130,00.html  discusses the news release. A news release is also known as a press release and has been around since 1906. It is the most commonly used public relations tactic. They are sent to journalists and editors with the hope of getting them published. It is important that news releases are accurate, well informed, and without any grammatical errors. Some ways to make a release more appealing would be to add photos.

  Advisories are kind of like an alarm for journalists. It lets them know when a news worthy story is about to surface. It can be a press release, or a new product which is about to be launched.  Media kits are also an important element for launching s product. The kits can contain photos, descriptions, and other creative ways to inform a potential buyer about it. There are five ways to distribute publicity materials:

  • mail
  • fax
  • e-mail
  • electronic wire services
  • web press rooms

Permalink Leave a Comment

comment on blogging

April 28, 2009 at 9:54 pm (blog comments)

http://mackenziestratton.wordpress.com/2009/04/22/good-lesson/#comment-27

Permalink Leave a Comment

comment on UGA shooting

April 28, 2009 at 9:40 pm (blog comments)

       I commented on http://cjustin101.wordpress.com/2009/04/27/class-response-uga-shooting/#comment-6

Permalink Leave a Comment

comment on 48 hour of twitter

April 28, 2009 at 5:53 pm (blog comments)

i commented on evans blog about the twitter asignment http://efloyd12.wordpress.com/2009/04/22/does-twitter-make-you-a-better-writer/#comment-13

Permalink Leave a Comment

Comment on sarah’s blog

April 28, 2009 at 5:24 pm (blog comments)

I left a comment on sarah’s blog http://samonahan.wordpress.com/2009/04/23/end-of-the-semester/#comment-14

and a 2nd one http://samonahan.wordpress.com/2009/04/06/podcast/#comment-16

Permalink Leave a Comment

Chapter 11: Reaching a multicultural and diverse audience

April 28, 2009 at 2:01 pm (chapter summaries)

      In chapter 11 http://www.pearsonhighered.com/educator/academic/product/0,3110,0205626130,00.html the book discusses the importamce of reaching multicultural and diverse audiences. It is important for public relations workers to know just how to appeal to their audience. Audiences are sometimes divided by age. You need to know how to appeal to different age group, such as the youth market. Youth accounts for over $350 billion of purchasing power. You would not pitch an idea the same way to the youth market as you would to seniors. The idea you pitch to the youth would probably seem to radical of an approach if you pitched the same idea in the same way to the seniors, and if you pitched it to the youth how you would to the seniors they would probably think it was outdated or boring. You need to know the correct direction to approach your audience.

     A great way to reach your audience is through media. Americans spend about 3,500 hours a year using media. A message can be transmitted through television, radio, print media, Internet, and many other ways.

Permalink Leave a Comment

Next page »