3/25 class

March 26, 2009 at 11:14 pm (responses)

       In class today I was glad that we were given the chance to regain some points with the surprise quiz. The quiz focused on the public relations process we’ve studied this semester which can be remembered by the acronym R.A.C.E. The ‘R’ stands for research, the ‘A’ action, the ‘C’ communication, and the ‘E’ for evaluation. Today the last part, evaluation, was what the lecture focused on. Evaluation is a very important and helpful part of public relations. Through different forms of evaluating you can determine how successful the job a PR firm is doing or not doing. It is important to evaluate so that the proper corrections and adjustments can be made so that your work you do can be done more effectivley.

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