class 3/30

March 31, 2009 at 11:36 pm (responses)

     Today we began class with a crossword puzzle. It was a  puzzle that listed advertising slogans for different company names ranging anywhere from restaurants to toothpaste. It was a lot of fun and I was surprised at how many of the slogans I was able to recognize right away. I figure that having people being able to recognize ads instantly probably means that it was successful. You want to find a catchy way for people to remember the brand. Such as a tune and then the saying “I’m loving it”. This is quickly associated with McDonald’s. After our class discussion about the power successful advertising can produce, I was able to realize how important it really is.

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3/25 class

March 26, 2009 at 11:14 pm (responses)

       In class today I was glad that we were given the chance to regain some points with the surprise quiz. The quiz focused on the public relations process we’ve studied this semester which can be remembered by the acronym R.A.C.E. The ‘R’ stands for research, the ‘A’ action, the ‘C’ communication, and the ‘E’ for evaluation. Today the last part, evaluation, was what the lecture focused on. Evaluation is a very important and helpful part of public relations. Through different forms of evaluating you can determine how successful the job a PR firm is doing or not doing. It is important to evaluate so that the proper corrections and adjustments can be made so that your work you do can be done more effectivley.

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Tribes video

March 26, 2009 at 10:51 pm (PRCA assignments)

This video featured a man named Seth Gordin who wrote the book “Tribes” and what he means by this term and how it can be applied to our everyday lives. When someone is in your ‘tribe’ it means they have somehow affected your life in some way. It can be through direct contact or something as simple as a person’s blog you read which you find to be insightful. People that are in the same tribe share a common interest with the other members of the tribe. Whether it’s a group of snowboarders that like to iron while snowboarding, or a group of volunteer firefighters. The connection people in the tribe share can be anything. It’s a choice by ordinary people who want to belong.

     Gordin also focused on the idea that a good way to lead is by reinvention. Reinvent the way things are done completely. If it is a good idea people will have to follow what you do because it has never been done before. An example is introducing a new style of art work. Seth says that you need to make the choice to lead. He closed his speech with a story about a man who without money or followers went around city to city, gathered local volunteers and donations and was able to help save tons of animals lives. His point of the story was that it gave people a sense of meaning. He said that now that we know about it it becomes an obligation as memebers of the human race to get up and help make a change.

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chapter:1 what is public relations

March 26, 2009 at 1:20 am (chapter summaries)

The follwong are notes I gathered from chapter:1 from thehttp://www.pearsonhighered.com/educator/academic/product/0,3110,0205626130,00.html

   Public Relations involves many different aspects. Few people fully comprehend all that this line of work entails. Such as; research, analysis, policy information, programming, communication, and feedback. Long and Hazelton developed a good definition for PR. They described it as “a communication function of management through which organizations adapt to, alter, or maintain their environment for the purpose of achieving organizational goals”.

    the key words to public relations are:

  • deliberate
  • planned
  • performance
  • public interest
  • two-way communication
  • management function

    Public relations focuses on a process. This process can be remembered by RACE. These four letters stand for the four key elements which are; Research, Action, Communication, and Evaluation. Another public relations process is known as the “never-ending cycle”. This model includes these six steps; research and analysis, policy formulation, programming, communication, feedback, and assessment.

The following are the basic components that make up public relations:

  • counseling
  • research
  • media relations
  • publicity
  • employee/ member relations
  • community relations
  • public affairs
  • governemnt affairs
  • issues management
  • financial relations
  • industry relations
  • development/fund-raising
  • multicultural relations/workplace diversity
  • special events
  • marketing communications

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